Case Study: Indian Brands with Outstanding Website Designs
Case Study: Indian Brands with Outstanding Website Designs
India's digital landscape is evolving rapidly, and some brands are leading the charge with world-class website design that's functional, beautiful, and user-centric. At Obnov, we believe great design is more than aesthetics—it's about experience, brand identity, and performance. In this case study, we highlight standout Indian brands that have redefined web design and what we can learn from them.
1. Tanishq – Elegant Simplicity Meets Rich Storytelling
Tanishq's website brings traditional jewelry into a modern e-commerce experience. With intuitive navigation, warm color palettes, and high-res visuals, their site evokes trust and luxury. Micro-interactions and smooth transitions add a premium feel, while minimal clutter keeps the focus on products.
Key Takeaway: Balance heritage with modern UX to create emotional connections.
2. Zomato – Bold, Playful, and User-Centric
Zomato's use of bright red branding, witty content, and real-time features like delivery tracking makes it a standout. Their web interface is clean, responsive, and mobile-first—essential for India's on-the-go audience. Dynamic visuals and engaging typography create a unique digital voice.
Key Takeaway: Know your audience and use design to amplify brand personality.
3. Boat – Loud Design for a Loud Brand
Boat's website is an audio-visual experience that reflects its youthful, vibrant brand. The homepage is interactive and loaded with energy—animated banners, product videos, and influencer integration make it feel like a digital concert.
Key Takeaway: Let your design embody your audience's lifestyle and attitude.
4. Paperboat – Nostalgia-Powered Visuals
Paperboat's site taps into Indian nostalgia using soft pastels, hand-drawn illustrations, and storytelling layouts. From homepage to product pages, every element evokes emotion and heritage, transporting users to childhood memories.
Key Takeaway: Emotional storytelling through visual design can build deep brand loyalty.
5. Tata CLiQ – A Masterclass in Clarity and Structure
Tata CLiQ's website merges e-commerce efficiency with editorial design. The grid layout, strong hierarchy, and easy filters create a seamless shopping journey. Despite hosting thousands of products, the site feels uncluttered.
Key Takeaway: Structure and function must align to handle content-rich websites effectively.
Final Thoughts:
These brands prove that Indian web design is no longer playing catch-up—it's setting trends. Whether it's minimalism, bold branding, or storytelling, the key lies in knowing your audience and crafting a visual journey tailored to their expectations.
At Obnov, we help brands bring their digital vision to life with strategy-led design, performance marketing -first thinking, and cultural nuance. Let your website be your brand's best spokesperson.
