The Evolution Of The Graphic Design

The graphic design industry is one of the oldest industries this world has witnessed and the nostalgia journey of its evolution makes this industry stands apart from other ones. Want to know why? Come and ride into the blog to have an answer.
Can we imagine this world without the design industry our life revolves around for hundreds of decades? The answer will be NO. Graphic design is everywhere from what we wear to what we see around us, this industry has been chasing us for years. With thousands of years of old history when our early ancestors used to drawn pictures on the cave, walls, and rocks to the current digital techniques of daily implementing the abundant of design concepts, this industry has evolved so much and is still evolving.
William Addison Dwiggins an American type designer, calligrapher, and book designer was the first person to call "Graphic Designer" in 1922 and hence he was the one who created the term "Graphic Design" to describe the art of designing with graphics.
Graphic Design has begun to set its roots in the year 1440 after the invention of the printing press but caveman times brought the visual communication into the big picture. Talking about the era of 90's it was actually the time for experimenting with art and design with so many inventions expanding their presence.
In this section, we will take a deep throwback journey of the time of the '90s where the evolution was slowly transforming into what we see today in the world of graphic design. After that, we will discuss the current design scenario abreasts of what the future is holding for this oldest industry.
Graphic Design in the 19th Century: The beginning of technological advancements. The beginning of the modern era we know as the 20th century is a complete dynasty of the 19th century where technologies had been evolving into new capabilities. Thanks to the 19th century as what we watch in today's date is actually exploitation of these capabilities to have more artistic aims.
The beginning of Advertising and Branding
Talking about early centuries disco typography, cartoon-style iconic images, bell bottoms, neon lettering were on the peak but it was the time of the 1900s when branding and advertising in the form of posters actually came on board and became a form of expression. Posters printed with large wood types were used extensively to advertise new modes of transportation, entertainment, and manufactured goods throughout the 19th century and as a result, typefounders developed larger sizes of types for use on posted announcements and innovated new typefaces including sans serif, slab serif, and decorative designs.
This is the time when the offset lithographic printer was invented in 1903 and printing onto almost any surface could now be done. Aloys Senefelder of Bavaria who discovered the lithography process in the 1790s and it's color version, called chromolithographs, were widely used in the second half of the 19th century and changed the look of the packaging that the goods being advertised were sold in.
The debut of Digital Design Technology
1984 was the year when the first MAC came into picture becoming the first mass-market personal computer that featured a graphical user interface, built-in screen, and mouse. It was referred to as Apple Macintosh. Later on, in 1985, John Warnock, Charles Geschke of Adobe systems had created a programming language PostScript to control output devices like laser printers. Moving forward, the era of the '90s brought photoshop first version 1.0 on the screens. The emergence of photoshop in 1990 evolved designers ability to experiment more with new designs and photo manipulations become easy than before.
It was the same time when Tim-Berners Lee developed the concept of the World Wide Web along with HTML and implemented the first successful communication between a Hypertext Transfer Protocol (HTTP) client and server via the internet.
Future
Trends change from years to years and months to months but what will be going to stay in the graphics industry is the use of more personalized and interactive designs. No matter wherever design goes next, and no matter in which decade we enter next to, User experience designs will surely going at the upfront with us. Technology will become more advanced and digitalization is only going to step ahead of us.
With thousands of years of history and another thousand years and much more. The graphic design industry has always surprised us with its varying nature of adopting new techniques that come in its way and will remain to surprise us with the new advancement in design techniques in the upcoming future.
Conclusion
In this blog, we have experienced a walk down memory lane of the 19 th century including the birth and evolution of some trends and platforms. We have also discussed how the graphic design industry transformed itself into the latest shift of digital technology, what is the graphics industry in today's date and how we see the industry over the next decades.
Now, Just a question, If there would be any time machine to take you in the back '90s in which year you would like to drop in and what is the most exciting thing about that time?
Published
August 13, 2024
Written By
Malakh Jibril
Reading Time
8 Min
Contents
1.
Graphic Design Industry?
2.
Important People
3.
Beginning of Advertising and Branding
4.
Debut of Digital Design Technology
5.
Future
6.
Conclusion
ABOUT THE AUTHOR

Malakh Jibril
Brand Consultant
I work with small companies, helping start-ups to launch and get off the ground. I have also worked with well-established SME's helping them to develop brand and or move into new markets and overseas. I have built, trained and monetised digital departments within agencies. I have also re-organised the marketing functions within a business building in-house agency style communications teams.
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